

The person who can dominate during rough times is the person who can dominate, period. I think economic downturns represent a huge opportunity for everyone to get their focus on and start to crush it.

It’s never a bad time to start a business unless you’re starting a mediocre business. If the survivors in the traditional media don’t adjust to this new competitor, thirty years from now our kids will examine them in museums with the same curiosity they now reserve for dinosaur bones and fossils. Those platforms are losing eyeballs to the online world by the second, and many media companies never implemented the leaner, meaner business model they needed to stay alive. They used to spend their money on traditional media-radio, television, newspapers, and magazines. Money goes where people go-where there is an audience, advertisers are eager to follow. It makes total sense that if this is where the eyeballs are going, this is where business has to go. It’s matured from a haven for coding geeks to a second home for most Americans, who still spend countless hours shopping online but who are also increasingly moving their social lives there thanks to networking sites like Facebook, YouTube, Flickr, Tumblr, and Twitter.

Why building a personal brand through social media is crucial to professional survival and advancement, no matter what your field.How to get the attention of advertisers itching to give you a portion of their billion dollars in ad revenue.How to correctly channel your passion into a blog followed by thousands of people interested in consuming your personal brand.
